Apollo Analyst Rankings: the importance of analyst relations

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Industry analysts provide research, knowledge and expertise which is then often used to assess the competitive landscape, influence corporate buying decisions and to provide the press with independent expert opinion. This alone confirms that building successful & healthy relations with analysts can play a significant role in the success of an organisation. In the last six months Apollo Research has monitored … Read More

MarketingApollo Analyst Rankings: the importance of analyst relations

Mobility as a Service is feeling the media heat

MarketingApollo Briefing, MaaS

Mobility as a Service (MaaS) is a topic so hot right now it should probably come with oven gloves and a warning label. Its growth has shifted into the stratosphere thanks to the evolution of mobile technology as it has rapidly become more accessible, flexible and cost-effective. The business with nous is looking for ways to build on the potential … Read More

MarketingMobility as a Service is feeling the media heat

The changing face of the mobile world

MarketingArticle, Infographic, Media Coverage Reports, Mobile, Mobile World Congress 2015, Smartphones

The changing face of the mobile world  The smartphone has consistently dominated publication pages, both online and off, with features and qualities, design and size, debated and analysed by an increasingly savvy media pool. The iPhone 6 launch saw ripples across the smartphone market as the key players jostled for attention, and yet the topic is in decline with Apollo ... Read More
MarketingThe changing face of the mobile world

Tech Analyst Firms: Q4 2014’s TOP 10

MarketingAnalyst Relations, Analyst Source, Article, Top 10

The Apollo Analyst Rankings  At the tail end of last year we saw the first ever Apollo Analyst Rankings. The rankings look at the media presence of industry analyst firms within top tier national, business and technology publications, providing a league table of the Top 10 tech analyst firms by their presence in the media. When compiling the rankings, Apollo ... Read More
MarketingTech Analyst Firms: Q4 2014’s TOP 10

Get heard at Mobile World Congress 2015

MarketingMobile, Mobile World Congress 2015, Webinar

Discover how to Make Your Voice Heard at Mobile World Congress – Webinar on Feb 5th 2015 Helping your company to stand out from the crowd in the media hubbub of Mobile World Congress can be a daunting prospect. Apollo Research is teaming up with PR and marketing agency éclat Marketing and Justin Springham, editor of the GSMA Mobile World Live portal and TV, in a webinar … Read More

MarketingGet heard at Mobile World Congress 2015

Influencer marketing: rising influencers on tech

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencer marketing has become one of the key marketing trends in 2014 and looks as though it is here to stay, forming an integral part of marketing strategies across the globe. But influence isn’t something that is guaranteed, or stays forever, levels of influence fluctuate. People, organisations, groups and events rise and fall in prominence over time depending on what … Read More

MarketingInfluencer marketing: rising influencers on tech

Mobile Adtech – a media analysis


  The world is going mobile, according to Statista in 2013 73.4% of the worlds internet users accessed via a mobile device. By 2017 this is expected to reach 90.1%. This explains why the last five years have seen an increase in acquisitions around mobile adtech, from Google & Apple to Yahoo everyone is getting in on the mobile adtech … Read More

MarketingMobile Adtech – a media analysis

Share of voice: Marketing automation


In recent years we have seen a huge development within marketing automation. The market has grown from a few small players into a multi billion pound industry attracting some of the largest technology companies in the world. This growth has most likely been driven by the increasing importance of marketing as a business function and therefore a greater demand for solutions … Read More

MarketingShare of voice: Marketing automation

Who were the most quoted analyst firms in Q3’14?


Industry analysts play a key role within the tech sector. They advise technology vendors on their strategy, product development, positioning; they advise end-users on the procurement of products and services. When corporations make major technology purchases analysts are likely to play a key role in the selection process. Tech companies also need to be alive to the role that analysts play in shaping opinion via … Read More

MarketingWho were the most quoted analyst firms in Q3’14?

Hadoop media landscape


With big data becoming an increasingly essential part of businesses on a global scale, so too has the need to handle this data. Apache Hadoop has been designed as a solution for managing data across multiple computers. This open source software enables businesses to process and utilise massive amounts of data across different locations quickly. As an open source software, … Read More

MarketingHadoop media landscape