How confident are you?


  Apollo is undertaking this survey to better understand the current state of PR and marketing within the technology sector. At Apollo Research our efforts are focused around media analysis and PR measurement. We trawl through millions of articles each month analysing sentiments, gathering share of voice and generally measuring the impact of PR & media within the technology industry. … Read More

MarketingHow confident are you?

Big data

Will ArnoldWhite paper

The topic of “big data” has been the focus of media attention for quite some time. The internet is awash with content around the subject, but it is becoming increasingly difficult to achieve impact. This is not to say that the topic is in any less demand or has a lesser importance within the current media landscape, it is suggesting … Read More

Will ArnoldBig data

Friday Q&A: Omer Wilson – Digital Realty


Omer Wilson Marketing Director, EMEA – Digital Realty   What is….? The last book / film you read: Book: ‘The Singularity is near’  – Ray Kurzweil Film: Bab Aziz (by Nacer Khemir) The sporting event you’d pay most to watch / avoid: Watch: The World Cup (Football) Avoid: Rugby or cricket The most beautiful place you’ve ever visited: Istanbul The place you’d … Read More

MarketingFriday Q&A: Omer Wilson – Digital Realty

Friday Q&A: Abhinav Kumar – TCS


  Abhinav Kumar Chief communications & marketing officer – Tata Consultancy Services Europe   What is….? The last book you read: Solo by William Boyd. Its the latest James Bond Thriller, handed out at our London reception, which celebrated the best of British  culture. For over six decades Ian Fleming’s iconic spy has shaken and stirred the world’s imagination and this … Read More

MarketingFriday Q&A: Abhinav Kumar – TCS

The roller-coaster ride of a hot topic

Will ArnoldArticle

Hot topics – this month, think wearable technology – continue to ride high in stories and in press releases (not of course always the same thing). Little wonder: these topics reflect new technologies and new ways of using technology and audiences need information on this. The challenge for companies in talking about hot topics goes beyond simply taking the opportunity … Read More

Will ArnoldThe roller-coaster ride of a hot topic

Whiteoaks and its MBO

Will ArnoldCompany feature

Twenty-one years ago, in the spare-room of her house in Farnham, a small market-town in the UK, Gill Craig launched the Whiteoaks PR agency. Today, still in Farnham, Whiteoaks commands a fee income of over £4 million ($6.4m), 40 employees and a client-list that includes Honeywell, Teradata and Software AG. It is also six months into an MBO. Across Europe … Read More

Will ArnoldWhiteoaks and its MBO