Why the ‘golden age of marketing’ hinges on permission and science

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Golden Age Marketing

mike brant on se rencontre par hasard Why the ‘golden age of marketing’ hinges on permission and science By RICHARD COOK, Director of Champion Communications  Marketing is undergoing a revolution of sorts. Earlier this year, McKinsey heralded the ‘golden age of marketing’, reporting that up to one trillion USD is being spent on marketing globally. Technologies including analytics, big data and new marketing platforms have empowered marketers to … Read More

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MarketingWhy the ‘golden age of marketing’ hinges on permission and science

Crisis communication

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Crisis Communications

http://www.hawkerucc.org/monaxinja/368 Getting the planning done NOW By RICHARD MERRIN, MD of Spreckley  It seems like a lifetime ago now, but back in the dark days following the collapse of Lehmans, the mood of the media changed.  The once sunny uplands of the global economy had turned very dark and the media responded accordingly jumping on anything to darken the mood. The end of … Read More

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