Apollo recognises that every pitch is different. The size of contract, the number of agencies pitching, what the client is looking for, what the client needs, pre-existing relationships and the time available: all these affect how an agency approaches a pitch, this is why our new business reports are so useful.
The reporting is flexible and designed to fit in with what you need on any pitch:
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Share of voice, where the company ranks in its sector, historical benchmarks, and how it is positioned on key topics, such as cloud, mobility, big data or the internet of things.
The media and journalists writing about the company the most and which need to be targeted. In the majority of pitches the company has simply failed to target the key influencers effectively.
How much of the coverage is positive, neutral and negative and how this compares with the company’s competitors.
What are the company’s core proposition and brand values and what benefits is it perceived to bring; is this in line with its objectives: or are there messages that need to be worked on? Which messages are being targeted by the competition?
Apollo provide us with invaluable insight for pitches and clients. We use them to benchmark competitive profile, brand awareness and messaging at the start of all our client relationships so that we can credibly show the dial moving on the fundamental KPI’s of any PR campaign. Sarah Mulder, Kwittken - www.kwittken.com